Adwords Make Money

Today We Have A Guest Post From . . .

Ketan

Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.

1) Set your currency, First and foremost, select the currency of which you locally trade in. You may think it's wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords, You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword "free". As I doubt you want to waste money on traffic that will not generate revenue.

3) Make a strict daily budget Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang; your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count...

4) Check those clicks! One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP.

The second main issue is now that Google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organizations are actually suing Google to get their money back, so be careful.

In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after; it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable.

In this first article for my Adwords Make Money Blog, I'm going to explore the idea of using Geo-Targetting in Adwords and how you can use it to make money with Adwords.

What is Geo-Targetting?
Geo-Targetting is the action of targeting a group of customers defined by their location. The easiest way to approach Geo-Targeting in your Adwords account is to have such a structure that allows you to separate your campaigns based on each unique target market. You can find out more about Adwords at my Wetpaint wiki, Adwords Make Money

Most first-time users will stick with the default settings or lump on a big amount of settings they have no understanding of.

This is understandable, but certainly not advisable. Adwords is something that must be constantly monitoring to maximise your ROI, and this is a quick way to lose money.

Instead, lets take a good look at strategies you can employ to use adwords to make money. The easiest way to do this is to separate each campaign by national location (e.g country), or by the language. It depends on what you're advertising. If your aim is to target international buyers, you should be marketing your ads in the appropriate language. You're taking a big gamble by assuming your whole target market has a solid grasp of the english language. International regions and languages can play havoc with your quality scores, meaning its harder to use adwords to make money. If this is the case, you must start writing your ads in each language according to the country you have targeted. This will increase click through and improve your quality score, cutting costs thus making it easier to use adwords to make money.

If you can't be sure your ads will have the desired effect in an overseas context, you always have the option to outsource small portions (like your ad layouts) to translators. Cheap outsourcing can be obtained from sources such as Elance, GetAFreeLancer and Odesk.

In my next article, I'll follow up on a top-notch strategy I've been exploring the past few months that has simply skyrocketed my click through rate. I'm loving it! In the meantime, check out my other blog at Adwords Make Money

Stay tuned,
Ralph.

Hi There,
I'm your friendly Adwords Expert, Ralph Jones. This is an open, yet personal letter to each and every visitor to this site. I aim to give you the best tips and tricks concerning Adwords on my blog here, Adwords Make Money. Each week I'll run through a part of what I've learnt about Adwords over the years. I'll include mini-guides, focus on trouble areas of Adwords and discuss specific practices such as getting the most from your pesky quality score.

You can catch me at my main site, Adwords Make Money, where I have free guides, free information and a slew of product reviews detailing the best Adwords guides on the market.

Enough about me! Lets get onto the first article of the week.